ABOUT
Hey, how's it going?
Welcome to my portfolio featuring both my fine art photography and my work as a senior ad creative for global brands.
2 passions
Fine art photography | Ad creative
3 continents
North America | East Asia | Middle East
10+ global brands
Autodesk | Land Rover | Jaguar | Samsung | Hyundai | LG
20+ million views
Brand films | Product launches | Social campaigns | Websites | Print | Events
ART
Creative freedom
15+ years behind the camera. 10+ years as a senior ad creative for global brands—including Autodesk, Land Rover, and Samsung. My visual eye is honed from my professional experience, but the creative freedom of fine art photography enables me to explore personal and thought-provoking themes.
Portrait series
My portrait series are one part intimate conversation and one part poetic expression, each bending or breaking narrative structure while exploring difficult themes, including emotional vulnerability, self-reflection, and death.
Travel & Landscape
In contrast, my travel and landscape photography shows the places I've lived and traveled from my own point of view, including Korea, Japan, India, Vietnam, Cambodia, and Italy.
Latest
My latest project, a new portrait series, is currently in development. It will take on religious trauma and extremism while drawing visual influences from my Slovenian and PA German ancestry.
WORK
Pennsylvania to DC
After graduating with a BA in professional writing from Kutztown University, I began my career in Washington, DC as a grant writer in the nonprofit sector before transitioning to technical writing for the FAA.
DC to Seoul
In 2014 I moved to Seoul, South Korea with my wife Katie, and leveraged my freelance photography into a copywriting career. I started out agency side, writing and producing social content for Hyundai, leading the content team for Hankook Tire, and becoming head copywriter of a startup where I created brand film scripts, product websites, print collateral, and campaigns for top clients: Samsung, LG, Kia, Lotte, SK, et. al.
Seoul to Dubai
Next stop was Dubai, UAE in 2018. There I joined Jaguar Land Rover's joint venture agency Spark44 (later acquired by Accenture), working hand-in-hand with the creative director—from ideation to publication—on brand films, campaigns, vehicle launches, social media, out-of-home, and events, while leading English copy for both brands' tone of voice for the MENA region.
Dubai to Pennsylvania
When the pandemic brought me back to the US in 2022, I moved brand side with Autodesk (of AutoCAD and Maya acclaim), working as a senior creative on the brand team and contributing to the development of the brand’s new tone of voice, including brand films, social media, events, and gallery exhibitions.
Currently based in historic Lancaster, Pennsylvania, I'm now operating independently. Reach out anytime.
“Professional, detailed, communicative, and excellent on every front... Matt is definitely a pro.”
Camille Chen
Co-founder and ECD, Legend Media Group
